Blake Lively and It Ends With Us: The Insidious Power of Online Smear Campaigns

glamour.com:

against Blake Lively in the It Ends With Us last summer, Justin Baldoni’s newly-hired publicist mused to a colleague their team had a reliable weapon on their side: misogyny.“Socials are really, really ramping up in his favour,” Melissa Nathan said of Baldoni, according to emails obtained by in a lawsuit and shared with . “[Lively] must be furious.

It’s actually sad because it just shows you have people [who] really want to hate on women.”Nathan, a crisis PR professional whose firm has worked with Johnny Depp and Drake, among others, wasn’t wrong.

It’s never been easier to destroy a woman’s reputation using the internet. Most of the time, the people leading the charge are other women in woman-dominated online spaces, which have been insidiously weaponized and manipulated without those participating even realizing it.This is what Lively is claiming to have experienced last summer, when rumors of a feud between herself and Baldoni on the set of the film It Ends With Us began to surface.

Lively was the star of the highly-anticipated movie, the first adaption of a novel written by bestselling author , and undoubtedly was the biggest name.