Birthing Makeup Is Trending On TikTok

glamour.com:

By Getting glammed to ? Welcome to the birthing makeup phenomenon that's been taking over TikTok. In the past, wearing full makeup to meet your little one might have ben relegated to celebrities like Heidi Montag, for example, who recently uploaded a video to of her makeup artist literally at work in the delivery room, but the concept is now enticing real women, as the hashtag #birthingmakeup has racked up more than 81.3 million views, with one from user @laedout amassing over 3.5 million likes alone.In a sense, the idea of birthing is nothing new.

In the mid 1900s, women were encouraged to look ‘pristine’ at all times and maintain a level of ‘showboating’ for their husbands even when fresh out of the delivery room.

And then you have the royals, who have long been known to pose outside the maternity ward with their blue-blooded bundle of joy as the camera lenses of the world’s media fall upon them.

In fact, as recently as 2019, a survey by beauty discovery website found that 68% of British women (and 77% of 18-32 year olds) felt the “need” to put on makeup the day they gave birth, and many makeup artists believe that this figure is only increasing.This content can also be viewed on the site it from.This content can also be viewed on the site it from.This content can also be viewed on the site it from.This content can also be viewed on the site it from.“My Instagram inbox is full of women wanting to book me for their birth,” says makeup artist Sarah Stillenberg. “Lots are women having planned c-sections who know the exact date and time and so feel they have the time to book an appointment with me.