Billboard Music Awards Teams With Spotify For Reimagined Digital Awards Show

deadline.com:

The 2023 Billboard Music Awards is going digital. Dick Clark Productions and Billboard have teamed with Spotify on a reimagined show that will air on Sunday, November 19 across Billboard’s social media channels and on the awards show’s official website.

The show last year aired on NBC and previously aired on Fox, followed by ABC. The first-of-its-kind collaboration with Spotify is billed as a way “to bring fans up close and personal with their favorite artists.” According to the press release. “The BBMAs and Spotify have teamed up to identify fans who have consumed the most hours of music over the past year and helped drive their favorite artists to the top spots on the Billboard charts.

These fans will receive a ‘golden ticket’ granting them access to attend a once-in-a-lifetime performance curated by their favorite artists, expressly for the ‘2023 Billboard Music Awards.’” Finalists and performers will be announced in the coming weeks.

Organizers say “performances and award celebrations will take place in global locations, in the midst of sold-out tours, and in custom venues – all with bespoke BBMAs creative.” Fans First is Spotify’s program that offers exclusive rewards and privileges like one-of-a-kind concerts; personal artist experiences; merch drops; and first-in-line presales to an artist’s most devoted Spotify listeners. “We’ve heard the fans loud and clear, and we’re excited to meet them where they are, and everywhere they want to consume music and content,” said Maddy Mesevage, SVP, Marketing. “This year’s show is an epic celebration of the fans who propelled their favorite artists to the top of the Billboard charts.