Bill Murray Super Bowl Ad Invites Fans to Email His Yahoo Address — And He’ll Respond With a Story

variety.com:

Michael Schneider Variety Editor at Large Yes, Yahoo still offers free email addresses — and apparently Bill Murray can be found at his, “Billhimself@yahoo.com.” Murray appeared in a quick 15 second spot for Yahoo on Sunday — apparently which might be considered the company’s first Super Bowl ad in more than two decades — except that it wasn’t a national ad, but rather one that ran in local markets throughout the evening.

In the spot, Murray looks into a mirror — and sees a dog. “Have you ever looked in the mirror and not seen yourself?” he says. “I don’t think I need professional help, but a skilled amateur, maybe?

Little help?” He then holds up that email address. “Our TV commercial is the tip of the iceberg,” said Yahoo CCO/interim lead of marketing Sona Iliffe-Moon. “Everyone watches the game with their phone in their hand, so we’re making a big play for the ‘second screen,’ and in this case we’re giving people ways to engage with Yahoo throughout the evening – Yahoo, Yahoo Mail, Yahoo Sports and more.

We hope viewers will spend some of their game night discovering Yahoo in a whole new way.” Here’s what you get when you “email” Murray: “Thanks for emailing. “Sure you’re thinking, what’s this Murray doing in the middle of the game?