Big Pop Girls: What a Number 1 album could mean to the campaigns of Miley Cyrus and Lana Del Rey's new eras

officialcharts.com:

At any point in your career, a Number 1 album is important. The ultimate vindication. But for two artists in particular - Miley Cyrus and Lana Del Rey - their upcoming album campaigns offer fascinating insights into what it takes to play the big pop girl game in 2023 on your own terms, and what the success of a Number 1 album could mean for their careers right now.

Of the two, Miley is obviously the veteran - with her years as a Disney teen idol, she's been in the industry at the highest level for well over 15 years (!), while Lana has been a cult icon since her heavily influential 2012 LP Born To Die helped to change the face and sound of pop music as we know it.

With Endless Summer Vacation (Miley's eighth studio album) dropping March 10th and Did you know there's a tunnel under Ocean Blvd.? (Lana's eighth major label release, her ninth overall if you count Lana Del Ray) now being issued on March 24, we've been spared a head-to-head battle from Number 1, but it's still worth analysing these album campaigns and what their success would mean to their artist.

The cover Endless Summer Vacation (Columbia) Let's take Miley and Endless Summer Vacation first. The most immediate factor in Miley possibly taking the lead for the Number 1 album is that, well, she has the Number 1 song in the UK, if not the entire world, right now.