Big Brother is set to return after a five-year hiatus: what's behind this reboot?

msn.com:

Big Brother is set to return to British television, five years after being axed by both Channel 4 and Channel 5, following a slump in viewership.

The announcement made earlier this week during the final of Love Island – a similar popular reality show – blared that Big Brother would make its return in 2023 on ITV2 and the new streaming platform ITVX, with a new cast full of “carefully selected housemates from all walks of life”.

This merry band will live for up to six weeks in the famous Big Brother home, renovated with a “contemporary new look”, as the public watches on via the house’s network of surveillance cameras.

The influential reality TV show aired for 18 years in the UK, first launching in 2000. But why has the show made a comeback?