Shirley Halperin song rapper Music Shirley Halperin

Bhad Bhabie Launches Label, Advocates for Artists Owning Masters (EXCLUSIVE)

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Shirley Halperin Executive Editor, MusicDanielle Bregoli, aka Bhad Bhabie, is going indie, launching her own label, BHAD Music, and releasing a new single called “Miss Understood” on Sept.

17. She’s also advocating for artists to retain master rights to their music, crediting Kanye West for inspiring the move.“Kanye brought a lot of attention last year to artists owning their masters,” says Bregoli. “I feel lucky to be 18 and now I get to own mine going forward.

I have my own platform to get my music out to my fans.”The rapper was signed to APG/Atlantic Records in 2017 based on the strength of the viral “These Heaux,” which landed her the honor of becoming the youngest female rapper to debut on the Billboard Hot 100, at 14.

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