Beyoncé’s ‘Cowboy Carter’ Sees 795% Spotify Surge Following Grammy Wins
variety.comSteven J. Horowitz Senior Music Writer Beyoncé’s history-making turn at the Grammy Awards last night was just the boost she needed for “Cowboy Carter” to surge back up on streaming, as her eighth album saw a 795 percent increase on Spotify compared to the day prior.
At the Grammys, the singer took home the awards for album of the year, best country album and best country duo/group performance for “II Most Wanted” with Miley Cyrus.
The wins had a ripple effect compared to average song plays on Spotify across “Cowboy Carter,” with “My Rose” and “Oh Louisiana” up 175 percent, plus “Ameriican Requiem” increasing 170 percent.
Other surges included “Protector” (150 percent), “Alliigator Tears” (140 percent) and “II Most Wanted” (135 percent). The Grammys were a massive night for Beyoncé, who finally won for album of the year after coming up empty-handed in the category four previous times. “I just feel very full and very honored.
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