Beyoncé launches her own whiskey SirDavis in tribute to her great-grandfather

nme.com:

Beyoncé has launched her own brand of whiskey, made in tribute to her great-grandfather.Branded as SirDavis, the new drink is named after the singer’s paternal great-grandfather, Davis Hogue, who was a farmer and moonshiner in the American South during the Prohibition era.Although it is an American Whiskey, finished, blended, and bottled in Texas, it takes inspiration from Scotch whiskey and Japanese whiskey – with the singer being a particular fan of the latter.Coming in as a split of 51 per cent rye and 49 per cent barley, the spirit underwent a secondary maturation in sherry casks and also arrives as part of a new partnership Bey has launched with Moët Hennessy.“I’ve always been drawn to the power and confidence I feel when drinking quality whiskey and wanted to invite more people to experience that feeling,” Beyoncé said in a new statement (via Line Of Best Fit).“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whiskey was fated.

SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy,” she added.A post shared by Beyoncé (@beyonce)“In partnering with Moët Hennessy, we have crafted a delicious American whiskey that respects tradition but also empowers people to experience something new and unique in the category.

You can taste it better than I could ever tell you — welcome, SirDavis.”As highlighted by Harper’s Bazaar, SirDavis has been a long time in the making.

The idea arose years ago when the pop star reached out to Moët Hennessy, asking to craft a whiskey with a unique flavour that matched her own palate.With its completion, it marks the brand’s first American Spirit to be developed entirely in-house Stateside, and it also comes as a nod.