Beyonce is the star of Tiffany & Co.‘s newest campaign! In the glitzy campaign, titled Lose Yourself in Love, is all about “celebrating individuality, love, and universal connection.” “I am honored to continue the partnership with Tiffany and Co.
and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” Beyonce shared in a statement about teaming up with the brand again.
One of the pieces that Beyonce is featured wearing is the from the Tiffany HardWear collection, made specifically for the campaign.
It took over 40 hours to assemble and polish, and includes 18k gold links three times the scale of the existing Tiffany HardWear graduated link necklace.
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