A pandemic is probably a good time for some aggressive marketing if you’re a cynical company selling plans for pre-paid funerals.
Around 200,000 such plans are sold in the UK every year, and MyFuneralPlanSupermarket.co.uk promises to compare providers to give you the best price.
But I found that its results are skewed to push you towards one particular provider – and it’s one that is not registered with the regulator Funeral Planning Authority.
When I put the price comparison site to the test, a range of providers were given mediocre 3/5 ratings, and only Empathy UK Funeral Plans was given the maximum 5/5.
Read more on mirror.co.uk