‘Better Call Saul’ Leads Quiet Week, But Streaming Makes Noise With New Record Share Of Viewing In April, Nielsen Says

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Better Call Saul captured the top spot on a sleepy week, collecting 821 million minutes of viewing for its first five seasons on Netflix.Along with the rankings for the week of April 18 to 24, Nielsen also released the April edition of The Gauge, its monthly look at overall viewing via TV sets.

Helped by an upswing for HBO Max, overall streaming set a new record for the month in terms of its share of total viewing, at 30.4%, up from 29.7% in March.

For the first time, HBO Max reached 1% of the viewership pie, a long way from Netflix’s 6.6% but a mark of achievement for the 2-year-old service.Breaking Bad, the series from which Better Call Saul spun off, is also one of the most popular acquired titles on Netflix.

Both shows draw audiences that are 55% male, per Nielsen, but 75% of Saul viewers are older than 35. By contrast, half of Breaking Bad viewers are younger than 35.Sampling of past seasons was helped by promotions for Season 6, which just wrapped up on AMC and AMC+.In keeping with typical patterns, total TV view time dropped 2.1% from March, but time spent streaming held steady.Broadcast and cable TV saw viewership drop by 3% and 2.5%, respectively.