Brand Officer Los Angeles show audience awards Brand Officer Los Angeles

BET Unveils New Branding, “Liberated” New Logo

Reading now: 647
deadline.com

BET used Sunday’s BET Awards to launch a new logo designs as part of a rebrand at the ViacomCBS-owned network. The new look stretches across its BET+, BET Her, BET X, BET Jams and BET Soul verticals, and was displayed prominently during last night’s live broadcast from the Microsoft Theater in Los Angeles.“The Black consumer has recently become one of the most coveted audience segments; we are thrilled for brands to begin to see what BET has known all throughout our 40 year history,” said Kim Paige, EVP Chief Brand Officer at BET. “It was time to leverage the brand equity we have built throughout the years to re-envision how we show up as the only brand that represents the fullness of the Black experience.

Read more on deadline.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA