EXCLUSIVE: BET+ has boarded buzzy upcoming UK couples series In Love & Toxic: Blue Therapy. The deal gives the Black culture streamer U.S.
rights to the show, which debuts on E4 in the UK on October 5 and comes from Luti Media and Trend Cntrl. Distributor All3Media International has also struck a continent-wide deal with Prime Video Africa for the show in which is based on the viral YouTube series Blue Therapy.
That series launched in 2021 and averaged over two million views per episode across 15 territories, including the UK, U.S. and South Africa.
It was named “the most explosive show of the year” in one of several glowing reviews before E4, Channel 4’s younger skewing sibling net, ordered a full TV series adaptation.
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