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'Best' times to find yellow sticker items in supermarkets, according to shoppers

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A savvy shopper has shared the optimal times to visit local supermarkets for yellow sticker discounts. These yellow sticker items are foods marked down due to imminent expiry or discontinuation.

Bargain hunting has become a trend among shrewd consumers, with many sharing their top finds on TikTok. A particular shopper has disclosed when to shop for the best selection of reduced items for those seeking a deal.

TikTok user @thismumcooks mentioned that the timing for yellow sticker bargains is her "most asked" question. However, pinpointing an exact time for all UK shops is challenging, as it can vary by region, according to the content creator.

Generally, the likely time to find discounts is post-lunchtime. The TikTok's caption stated: "I wish I could tell you the perfect time to shop for reduced items but it is so hit and miss there really isn't a 'RIGHT' answer. "Anyone who tells you otherwise is a bit misguided.

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