Here’s something September hasn’t seen in seven years: a movie opening to north of $100M over a Friday-Sunday span.
Whatever Warner Bros. lost over the summer in largely a string of flops — its May-to-Labor Day season didn’t even break $170M — the David Zaslav-run entertainment conglom will make up for this fall beginning with the long-awaited sequel Beetlejuice Beetlejuice.
The Tim Burton-directed pic starring Michael Keaton is eyeing a global start as high as $145M. Broken out, that’s $100M-$110M, per various tracking and exhibition bean counters, with around $35M from 69 offshore markets (a 75% international footprint).
The last big opening of this magnitude stateside in September was New Line’s It, with $123.4M domestic in 2017. Beetlejuice Beetlejuice presales, I understand, are ahead of Guardians of the Galaxy Vol.
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