If there’s one thing that social media is good for, particularly when it comes to beauty, it’s affordable alternatives for higher-end makeup, hair and skincare buys.
For those on a tighter budget, apps like TikTok and Instagram are a gold mine for tried-and-tested beauty bargains – like these heated rollers for “Dyson Airwrap-like curls” or the £11.99 hair oil fans compare to Olaplex No.7.
One of the latest to do the rounds is a £3 Primark mascara that is being compared to beauty fan favourite Benefit’s They’re Real!
Mascara, £24.50 here. An Instagram Reel posted to the Dupeshop account claims that Billion Dollar Lashes is a good affordable alternative for those on the hunt for a cheaper lash enhancer, with a model later comparing the results in the video.
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