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Beauty fans running to Aldi for £5 primer that's 'dupe' of Bobbi Brown favourite

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Aldi shoppers have been rushing to get their hands on a new beauty product that rivals a high-end favourite, for a fraction of the price.Following the success of the Lacura Vitamin Face Primer, which reportedly flew off the shelves and sold out within a matter of days last year, the budget supermarket has brought out a similar version for your eyes.

Shoppers and TikTokkers have been raving about the new 15ml Vitabase Eye Primer, which is cruelty-free and dermatologically tested.

Costing just £4.99, it's said to be a 'dupe' of the Bobbi Brown Vitamin Eye Base, which costs 89 percent more at £37. Wales Online reports that the product is rich in Vitamin B, Shea Butter and Hyaluronate.

And according to Aldi, it effortlessly primes the eyes for smooth makeup application. Its fast-absorbing formula also boosts hydration to reduce the appearance of fine lines, wrinkles, and dryness.The new offering follows the popularity of last year’s gold-dust product 50ml Lacura Vitabase Face Primer.

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