BBC The Apprentice winner crowned as Lord Sugar makes tough decision in final

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After 12 nail biting weeks, The Apprentice 2024 has found its winner in fitness studio owner Rachel Woolford, who has officially become Lord Alan Sugar's latest business partner.The Leeds based business owner, who is the sole brains behind her boutique gym business North Studio battled it out with fellow finalist Phil Turner's potential pie empire to secure Lord Sugar's hefty £250,000 investment and form a partnership with the business tycoon.

After being declared the winner during Thursday's finale, an ecstatic Rachel said that landing the investment was "something beyond my wildest dreams", as her hopes for expansion had finally become a reality.The budding entrepreneur started her business during the coronavirus pandemic, but after some initial success, Rachel was certain she could expand her business into several other gyms.

However, despite her aspirations, Lord Sugar's advisor Tim Campbell had reservations about the fitness studio owner, praising her as a "great advocate" for her product and service, but expressing doubts about her ability to scale her business beyond the gyms she had already established.