BBC Reports 10,000 Shows Viewed Online a Day, Compared With Netflix’s 4,800, Prime Video’s 2,400: ‘Everyone’s a Streamer, Even the Broadcasters’

variety.com:

Leo Barraclough International Features Editor The streaming platforms of European broadcasters are outgunning the global streamers when it comes to depth of content, research agency Glance reported in Cannes during TV market Mipcom this week. “Everyone is a streamer, even the broadcasters,” Frédéric Vaulpré, senior VP at Glance, told Variety in a café in the Riviera resort, referring to a process he calls “platformization.” “Broadcasters now act as streamers and streamers start to act also as broadcasters,” he said, mentioning how streamers were including live events, such as concerts and sports matches, and entertainment shows, such as quiz and talent shows, in their bountiful buffet of content.

The streaming platforms of the broadcasters have moved from being only catch-up services to 360-degree content providers, with television shows, live stage shows, podcasts and even digital versions of print publications included on their platforms, he said, citing the example of Auvio, the streaming platform of Belgian broadcaster RTBF.

The business models vary of course: Some have no advertising, some have advertising, and others have a subscription tier, such as ARD, whose subscription tier costs 4.99 euros a month.

This is a way for the German public broadcaster to monetize popular shows such as crime drama “Tatort.” “A strength of the platforms of the public broadcasters is the fact that you have access to a very deep catalog,” Vaulpré said.