“We are sleepwalking into a media landscape where UK kids are culturally swamped,” the BBC Children’s boss warned today, as she urged government lobbying and “radical” solutions.
Patricia Hidalgo was sounding the alarm over a lack of investment in UK kids TV amidst an “explosion in choice” from the big U.S.
players. She urged the entire UK sector to ask the government for help, “not just for a handout but because change is happening at such a deep societal level that no solution is possible without [the government].” One idea floated by Hidalgo at today’s Westminster Media Forum was extra incentives linked to shows that prove “enhanced cultural relevance,” which would go beyond the current tax credit set-up and “bring IP and productions” back to the nation.
A BFI-managed Young Audiences Content Fund ran for three years but was closed in February 2022 to much chagrin from the sector.
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