Any foundation can smooth over your imperfections, but what about a base that genuinely improves what’s underneath too? That’s precisely what you can expect from 2022’s new breed of hybrid formulas, which bring together skincare and makeup like never before.
Let’s start with the camouflage element. Rather than masking in a heavy, obvious way (ie not safe for daylight hours), the latest formulas use pigments that melt seamlessly in the skin, with clever light-diffusing effects.
Ever seen a model being followed around on set by a lacky with a reflecting umbrella to direct radiance their way? It’s that in a tube.The immediate effects are impressive but what’s getting us beauty watchers really excited is what’s happening below the surface.The new face formulas are no longer “foundations with skincare” but “skincare with a complexion-enhancing finish”.
Yep, the whole balance has been flipped, with many bases actually containing far more skin-boosting ingredients than actual makeup.
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