Naman Ramachandran Banijay has revealed an eco-friendly stand ahead of the 2022 Mipcom market at Cannes. Located at a prime location in front of Cannes’ Palais des Festivals, the two-floor structure – a re-usable construction made of wood – comprises more than 500m2 of floor space including meeting rooms, a reception area, several terraces and hospitality areas.
Created by Romain Larue from Orati and designed by architect Nicola Spinetto, the build uses Cross Laminated Timber – a technology noted for its strength, versatility and sustainability.
The construction will optimize brightness throughout its central patio area and terraces and will be home to Banijay’s 250+ Mipcom team.
All panels have been flat-packed with a minimum of trucks required to transport the construction. To complement the eco-theme, the stand will feature plants sourced from a local nursery, the program catalogues and merchandise for clients are recyclable, and after the market, the stand will be stored less than 50km from Cannes.
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