Banijay Picks up Two Korean Formats for MipTV Launch
variety.comPatrick Frater Asia Bureau ChiefBanijay has picked up multi-territory format rights to two Korean reality shows which it will begin pitching this week at the MipTV market in Cannes.From Korean broadcaster and producer MBC, Banijay has picked up format rights to competition show “Bloody Game” in France, Germany, Italy, Denmark, Finland, Sweden, Norway, Belgium, and the Netherlands.
From CJ ENM, it has acquired rights in the Nordics, Spain, Portugal, Germany and Australia to relationship format, “EXchange.”“Bloody Game” launched in Korea in November last year, helping draw subscribers to Wavve, a joint venture streaming platform, in which MBC is a partner.
The show is nominated for a C21 Format Award, with the winner revealed during MipTV. “Exchange” launched last year on TVing, the CJ ENM-controlled streaming platform, and became one of its biggest success stories, adding viewers and subscribers with the release of each episode.
The show represented Korea as the national winner for best original programme by a streamer/OTT at the Asian Academy Creative Awards in 2021.
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