Balenciaga 2.0?? Harry Styles & Gucci Slammed For Ad Campaign Featuring ‘Toddler Mattress’ & Teddy Bear Shirt!

perezhilton.com:

Just weeks after Balenciaga came under fire for its inappropriate BDSM teddy bear ad campaign, another high-end fashion brand is facing heat over a promotional image featuring Harry Styles!

Last week, Gucci shared some pictures – shot by photographer Mark Borthwick – on Instagram of the 28-year-old singer wearing a shirt with a pink teddy bear and a lyric from his popular track Watermelon Sugar on it, “I want more berries and that summer feeling.” He also could be seen posing with what appears to be a, well… child-sized mattress propped up against the wall behind him in one shot, and holding it under his arm in several others.

Check it out (below): See more in the video ad (below): Related: Teresa Giudice ‘Had No Idea’ About Balenciaga Scandal When She Shared Sweater Pics Gucci shared on its website that the campaign stemmed from Harry’s friendship with former creative director Alessandro Michele, adding: However, some social media users didn’t see the campaign images as eccentric so much as… off-putting in the wake of Balenciaga.

They quickly stormed the comments section of the Instagram post to blast Gucci for the ad, writing: Even Alexandra Gucci Zarini, whose great-grandfather was the founder of Gucci, called out the ad campaign!