BAFTA Folds Children’s Awards Into Main Ceremonies After ‘Consistent Drop in Entries and Engagement’

variety.com:

Naman Ramachandran The BAFTA Children and Young People Awards have been rebranded and will be incorporated into the annual film, games and television ceremonies.

The org’s support for the children’s media industry and its year-round learning programs will now take place under a new brand, Young BAFTA.

New categories for children’s content will be introduced to BAFTA’s film, games and television Awards in 2025. This initiative will be steered by a new cross-industry Young BAFTA advisory group. “The move to present children’s awards in the annual film, games and television BAFTAs is an evolution of the former Children and Young People awards ceremony which has seen a consistent drop in entries and engagement in recent years.

The ceremony last took place in November 2022 after a two-year pause,” BAFTA said in a statement. The Young BAFTA advisory group will be led by BAFTA board member and disability champion Andrew Miller, known for presenting Channel 4 series “Boom!” Sara Putt, BAFTA chair, said: “We are evolving the way we celebrate children’s film and television to ensure our support of the children’s media sector is impactful, relevant and sustainable.