‘Bad Guys’, ‘The Northman’ & ‘Unbearable Weight Of Massive Talent’ Look To Provide Breadth At Weekend Box Office

deadline.com:

Is it truly a marketplace for branded tentpoles and uber low budget fare at the box office as the pandemic eases?And is everything in between just future programming for a streamer?Surely if you ask any filmmaker, established or budding, they truly don’t want their art lost to obscurity in a streaming queue, or worse to have their movie’s demand be tied to algorithm.This weekend, three movies aimed at families and guys 18-34 will hopefully expand the theatrical marketplace, that is before Disney/Marvel’s Doctor Strange in the Multiverse of Madness sucks up all the air.

Dreamworks Animation/Universal’s original villain movie The Bad Guys looks to do the best out of three with $15M, while Focus Features’ Robert Eggers’ $70M net violent Viking epic The Northman is eyeing between $8M-$12M, and Lionsgate’s Nicolas Cage satire The Unbearable Weight of Massive Talent is unfortunately tracking in the mid single digits, $5M-$7M.

All three have great reviews on Rotten Tomatoes –now how often do you see that? Bad Guys is currently 93% fresh, Northman is 88% certified fresh, and Unbearable Weight is 93% fresh.

All of this will be occurring in a weekend where one of two familiy films will reign: either Paramount’s Sonic the Hedgehog 2 in weekend 3 or Warner Bros.’ second frame of Fantastic Beasts: The Secrets of Dumbledore with $18M-$20M each.Even though Dumbledore beat Sonic 2 yesterday, $3.2M to $3M, the former lost traction on Easter Monday when a sizeable chunk of kids were off school; the blue hedgehog beating the J.K.