‘Bad Boys: Ride Or Die’ Hopes To Avoid Speed Bump At Sluggish Summer Box Office With $75M+ Global Opening – Preview
deadline.comSony‘s Bad Boys: Ride or Die will hopefully hit $75M or more in its global outing this weekend, in a marketplace that has suffered from not only lackluster, but lack of product.
Broken out that’s $40M+ in U.S. and Canada and $35M abroad in a 92% footprint. Presales for the R-rated fourthquel are behind that of the previous pre-Covid threequel, Bad Boys for Life, which hit a franchise opening high stateside of $62.5M 3-day and $101M worldwide.
A few weeks ago domestic projections were at $50M domestic, but that simmered to $40M of late per several sources; Sony is officially calling the U.S.
start at $30M+. Trepidation stems from the offbeat marketplace, which sources believe will pick up over Fathers Day with Disney/Pixar’s Inside Out 2 (currently at a $80M-$85M U.S./Canada projection).
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