B&M shoppers 'run' to stores for £1.99 Byoma skincare alternatives

manchestereveningnews.co.uk:

B&M is offering a new range of beauty products that shoppers claim are reminiscent of the high-end brand Byoma. The budget retailer's 'Myomi' range includes several skincare items now available in stores.

With prices starting at just £1.99, the collection features the Myomi Boosting Serum (£1.99), Myomi Soothing Eye Cream (£2.49), and the Myomi Calming Toner Mist (£2.49).

The latter is formulated with three ceramides, lactic acid, and allantoin to "reinforce skin barrier." Additionally, the lineup boasts a Smoothing Gel Cleanser (£2.49) with three ceramides, camellia extract, and tea tree extract, designed to strengthen the skin barrier.

There's also a Nourishing Milky Toner (£2.99) containing sodium polyglutamate, centella asiatica extract, and three ceramides.