B&M fans floored by 'amazing' £2.49 Olaplex 'dupe' that leaves hair 'lush'

dailyrecord.co.uk:

Shoppers have been left floored after discovering an "amazing" haircare range in B&M that is said to be a 'dupe' for Olaplex - but at over £25 cheaper per product.An awareness of hair health has grown among beauty fans, with the Olaplex brand being the usual go-to for dry, damaged tresses.

However, each product does come with a hefty price tag that we could do without.Luckily, many retailers have been stocking their very own 'dupes' at a fraction of the cost, with B&M being the latest to get in on the action with the brand new Headshock Plex System.Included in the discounted retailer's haircare range are five products at just £2.49 each - a cleansing shampoo, nourishing hair mask, hydrating conditioner, restoring hair oil and styling hair serum.

Designed to smooth the hair shaft and restore natural bounce and shine, it is a step-by-step system that is ideal for anyone looking to get salon-worthy hair on a budget.

Considering full size Olaplex products would set you back £28 each, B&M shoppers can save themselves £25.51 each for products that are designed to deliver the same hair needs.