‘Avengers: Doomsday’ Stunt Clocks 275M Views, Marvel Livestream All-Time Record; “There’s Always Room For More” Cast Says Marvel
deadline.comEXCLUSIVE: Marvel Studios‘ clever live five-hour-plus announcement of the cast of Avengers: Doomsday was their biggest livestream, bigger than any premiere red carpet, pulling in 275M digital views we’re told and 3.1M social mentions.
The livestream began yesterday at 8AM PST and lasted for 5 hours and 27 minutes. That number is also more than 5x the social volume of the Deadpool & Wolverine Super Bowl trailer (currently the most viewed trailer of all time) from last year.
More deets I’m told: hour over hour the audience grew to what is the most view cross platform livestream stunt. The stunt yielded over 55 distinct trending terms on Twitter/X throughout the day with #AvengersDoomsday holding the #1 trending spot on Twitter/X for over 7 hours.
After 24 hours, the official Marvel YouTube livestream was at #2 on trending. In total 27 cast member chairs were unveiled including, but not limited to the cast of The Fantastic Four: First Steps, read Pedro Pascal (Reed Richards), Vanessa Kirby (Sue Storm), Joseph Quinn (Johnny Storm) and Ebon Moss-Bachrach (Ben Grimm/Thing), but also the return of 20th Century Fox/Marvel X-Men cast member OGs Patrick Stewart aka Charles Xavier, Ian McKellen aka Magneto, Alan Cumming as Nightcrawler, Rebecca Romijn as Mystique, James Marsden aka Cyclops, Kelsey Grammer as Beast and Channing Tatum as Gambit.
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