‘Avengers’ Directors Say Marvel’s Recent Problems Aren’t Due to Superhero Fatigue but a ‘Big Generational Divide About How You Consume Media’

variety.com:

Zack Sharf Digital News Director Filmmakers Joe and Anthony Russo were responsible for some of Marvel’s biggest box office hits, from “Captain America: Civil War” to “Avengers: Endgame,” but they don’t necessarily believe superhero fatigue is to blame for the studio’s recent struggles.

Marvel had a tough 2023 with two flops: “Ant-Man and the Wasp: Quantumania” and “The Marvels.” Speaking recently to GamesRadar+, the directors said that Marvel’s current issues boil down to the changes in how people absorb media: It’s a Hollywood-wide issue, not just a Marvel one. “I think it’s a reflection of the current state of everything.

It’s difficult right now, it’s an interesting time,” Joe Russo said. “I think we’re in a transitional period and people don’t know quite yet how they’re going to receive stories moving forward, or what kinds of stories they’re going to want.” “There’s a big generational divide about how you consume media,” he continued. “There’s a generation that’s used to appointment viewing and going to a theater on a certain date to see something, but it’s aging out.

Meanwhile the new generation are ‘I want it now, I want to process it now’, then moving onto the next thing, which they process whilst doing two other things at the same time.