Audiences Prefer Films With Diverse Casts, According to UCLA Study

variety.com:

Ellise Shafer administratorAccording to a new study conducted by UCLA, U.S. audiences prefer films comprised of diverse casts.UCLA’s annual Hollywood Diversity Report, this year subtitled “Pandemic in Progress,” reports that in 2020, films with casts that were made up of 41% to 50% minorities took home the highest median gross at the box office, while films with casts that were less than 11% minority performed the worst.These films include “Bad Boys for Life,” which was 2020’s top-earning film at the box office with $426.5 million; “Birds of Prey,” which came in at No.

5 with $201.9 million; and “Onward,” which came in seventh with $141.9 million. They all contained casts that fell into the range of 41% to 50% minority, with top-earner.