At Snapchat NewFront, Firm Unveils Pact With Issa Rae’s Ensemble To Expand Support For Diverse Creators, Plus New In-App Sports Channel, Live Nation Music Deal & More
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deadline.comSnapchat parent Snap Inc. made a flurry of announcements during its NewFronts presentation to advertisers, including team-ups with Issa Rae and Live Nation as well as the launch of an in-app sports channel.
At the event Wednesday night in New York, the company said it has also renewed its agreements with the NBA and WNBA and reached a deal with longtime partner NBCUniversal centered on the Paris Olympics.
As part of the NBCU pact, Snap Stars like Livvy Dunne, Harry Jowsey, Kai Cenat, Duke Dennis and Enisa will be in Paris to offer their takes on the Games to Snapchat users.
Rae’s Ensemble, which launched recently with a focus on brands and the creator economy through a multicultural lens, is connecting with Snap’s 523 Program.
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