‘Assassin’s Creed Shadows’ Becomes Game Franchise’s Second-Highest Selling Launch Day Title
variety.comJennifer Maas TV Business Writer “Assassin’s Creed Shadows” has become the the Ubisoft-developed franchise’s second-highest selling title ever at launch.
On Saturday, Ubisoft announced that the Feudal Japan-set game had crossed 2 million activations. In internal communications obtained Monday by Variety, the developer told employees that player engagement is at “record levels” and that “feedback across moderated, verified platforms — those less affected by review bombing — remains incredibly positive.” Though no specific sales numbers have been revealed for the game, a source within Ubisoft has confirmed to Variety that “Shadows” had the next-best Day 1 sales revenue for an “Assassin’s Creed” title behind only 2020’s “Valhalla.” The title also marks Ubisoft’s best Day 1 launch of any game on the PlayStation digital store.
Out of the total activations, PC activations account for around 27% of total activations, with Steam “playing a significant role” in that figure.
On the gaming platform, “Shadows” has already surpassed 2018’s “Odyssey’s” “all-time peak” stat for concurrent users. The 14th major installment in the action role-playing game franchise, “Shadows” launched March 20 after multiple release date delays.
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