ASOS, Boohoo and George at Asda are to be invested over claims the brands have made about how eco-friendly and sustainable their products are.
The Competition and Markets Authority (CMA) is to probe what each company has said about their fashion products including clothing, footwear and accessories.
It has been launched as part of the CMA's ongoing investigation into potential greenwashing and follows concerns around the way the firms’ products are being marketed to customers as eco-friendly. READ MORE: Click here to sign up to the BusinessLive North West newsletter In January this year, the CMA turned its eye to the fashion sector and its initial review identified concerns around potentially misleading green claims.
These included a number of companies creating the impression that their products were 'sustainable' or better for the environment – for example by making broad claims about the use of recycled materials in new clothing – with little to no information about the basis for those claims or exactly which products they related to.
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