As Universal Music-TikTok Fight Continues, Company Sets Expansion Of Strategic Relationship With Spotify
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deadline.comAs its public dispute with TikTok continues, Universal Music Group has set an expanded strategic relationship with Spotify.
The new agreement will “further amplify music discovery and social interaction and enhance fan experiences,” the companies said in a joint announcement.
Under the deal, Spotify will deploy new promotional and social features aimed at helping drive interest in new releases. Universal artists will be able to share teasers of upcoming music on Spotify to increase consumer awareness.
Spotify is also gaining the right to distribute music videos in the U.S. Universal Music pulled its songs from TikTok earlier this year, citing financial terms and concerns about inadequate restrictions on artificial intelligence tools.
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