As Twitter Advertising Remains In A Transitory State, Company Sets Expansion Of Olympics Partnership With NBCUniversal
deadline.comDespite all of the upheaval at Twitter under new owner Elon Musk in recent months, the social media firm and NBCUniversal say they have gotten their earliest start yet in ramping up their Olympic Games partnership.
With more than a year to go before the 2024 Summer Olympics in Paris, Twitter announced during a presentation Wednesday to ad buyers that it is working with NBCU on expanding the scope of the team-up.
Although timed with the official NewFronts overseen by the IAB this week, the presentation to advertisers wasn’t an official, IAB-sanctioned event and members of the press were not in attendance.
The goal of the stepped-up partnership, according to NBCU, is to deliver more premium video, live moments and stories about athletes leading up to the Games.
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