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As MTV Turns 40, It’s Time to Embrace the Generation That Grew Up With It (COLUMN)

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Michael Schneider Variety Editor at LargeMTV turns 40 on Sunday, and it hardly looks its age. Well, that’s because it hardly looks like, well, anything anymore.

At least that’s the depressing state of the linear MTV channel, which in recent years has become 95% reruns of “Ridiculousness,” along with a handful of runs of 20-year-old movies (“Joe Dirt”) and limited first-run airings of legacy shows like “Teen Mom” and “Catfish: The TV Series.”It’s been a cliché for years to complain about what happened to the music on MTV. (For the record, the cable network programs a grand total of one hour and 10 minutes of music programming a week — the 10-minute “Fresh Out Live” on Fridays, and the one-hour “Fresh Out Playlist” on Saturday mornings.) But.

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