Artificial Intelligence is Infringing on Actors’ Image, Likeness Says U.K. Performers’ Union Equity
variety.comK.J. Yossman Performing arts union Equity is launching a campaign around performers’ rights over artificial intelligence (AI).They hope to persuade the U.K.
government to introduce laws that will prevent companies using AI performance synthetisation – based on real performers’ voices and likeness – without their permission.As the U.K.
law currently stands, performers’ rights extend to being able to give consent to the making of a recording of a performance and the right to control use of the recordings and any copies.However, AI technology falls outside the scope of these protections because it “reproduces performances without generating a ‘recording’ or a ‘copy,'” according to the union.
In addition, in a survey of 430 Equity members, 79% of those who have undertaken AI work said they didn’t feel they had a “full understanding” of their rights before signing their contracts.
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