The robust, if short-term, theatrical run for Netflix’s Army of the Dead starting May 21 is a sign of the marketplace to come, in the view of Cinemark CEO Mark Zoradi.During a virtual panel at the MoffettNathanson Media & Communications Summit, Zoradi said the Zach Snyder-directed action movie’s release took shape in recent months.
The companies had staged tests in select markets of Netflix movies like Christmas Chronicles 2.Deeming those tests successful, Zoradi recalled, “We came back to the table and said, ‘What else can we do?’ And ‘Army of the Dead’ came up.
It was a little bit short in our timeframe of getting it done, and I think as we go forward we’ll have more time.”Rolling the tape back, he said, the snarled negotiations over The
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