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Ariana Grande Reveals Inspiration Behind Her New Beauty Brand

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Allure’s October cover star is Ariana Grande. The songstress enters a new realm of the beauty industry with the launch of her much-anticipated beauty line, r.e.m.

beauty. The “Side to Side” singer announced the news on her Instagram page on Thursday. In the exclusive Allure profile, Grande shares the detailed process of building product formulas, where she draws visual inspiration.

On gearing up to launch her makeup brand, r.e.m. beauty, Grande said: “Coveting the secret for the past two years and having testers and samplers in my purse, and people asking me, ‘Oh, I love your highlight, what are you wearing?’ And me being like, ‘I don’t know, sweating.

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