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Ari Emanuel’s Conundrum: What To Do After UFC Chief Caught On Video Slapping Wife

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Endeavor CEO Ari Emanuel has often staked out a moral high ground as he built Endeavor, most recently calling on companies doing business with Kanye West to end their relationships with the rapper after an anti-Semitic rant.

In 2010, he famously cut ties with WME client Mel Gibson after racist slurs. Now, he faces a conundrum at his company’s crown jewel, UFC, whose longtime CEO Dana White was seen on a rather shocking leaked video smacking his wife on New Year’s Eve.

Neither Endeavor nor Emanuel have yet weighed in on White, and Endeavor reps weren’t immediately available to comment Wednesday.

On Kanye West, Emanuel was a bystander. White’s situation is closer to home. Video footage posted by TMZ of an argument on the balcony of a VIP suite at the Cabo San Lucas nightclub in Mexico, shows White’s wife Anne slap him after he grabs her wrist.

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