Heat styling is nothing new, but what about infrared heat styling? That’s the technology found in Nicky Clarke’s latest professional styling range, but is it really the breakthrough the brand boasts?
The idea behind it certainly sounds intriguing. By combining regular “physical” heat with infrared heat waves which heat hair from the inside out, the claim is that you’ll be styling your hair more gently and also more speedily.
According to Nicky Clarke, the tech reduces styling or drying time “by up to 50% – not only saving time but minimising the hair’s exposure to heat”.
Celeb super-stylist Nicky has launched the tech in the form of a hairdryer, currently £99.99 here, claiming that the infrared heat increases blood circulation to the scalp, which in turn helps promote growth.There’s also an Infrared Pro Straightener, currently £99.99 here, which claims infrared is able to “lock in moisture” and give a sleek, super-shiny finish.
Read more on ok.co.uk