‘Appropriate’ Starring Sarah Paulson Nears Sell-Out In First Week Of Previews – Broadway Box Office
deadline.comBroadway box office and ticket prices fell back to earth last week following the previous week’s Thanksgiving holiday-inflated numbers, with the total gross for the 26 productions dropping 14% to a combined $29,568,897.
The average ticket price for the week ending Dec. 3 was $134.70, down $16.19, or 11%, from the holiday week’s average. Total attendance was off only 4%, to 219,511, indicating the decline in box office revenue can be attributed largely to the lower amount spent on tickets.
One new show, Appropriate starring Sarah Paulson, joined the roster and filled nearly every seat at the non-prof Second Stage’s Hayes Theatre.
The play, written by Branden Jacobs-Jenkins and co-starring Elle Fanning and Corey Stoll, among others, took in $483,124 for seven previews, with attendance at 98% of the venue’s capacity.
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