Apple has entered the virtual reality arena, announcing a long-anticipated new headset and augmented reality platform called Vision Pro.
CEO Tim Cook called VR and augmented reality “profound technology” with “revolutionary” potential during the company’s . He said the product followed in the illustrious lineage of the company’s Mac personal computer line and the iPhone.
It is the first major new device launch by the company since the Apple Watch nine years ago. The company said its “spacial computing” system relies on a fluid interface that picks up on signals and movements from a user’s eyes and hands as well as Siri voice recognition.
Those options differ from many existing VR setups, which require the use of physical controllers along with headsets. In anticipation of the events onstage, Apple stock hit an all-time high, gaining 2% to just shy of $185 before pulling back in mid-day trading.
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