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Apple Unveils New Apple TV 4K Streaming Box, Drops Entry-Level Price to $129

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variety.com

Todd Spangler NY Digital Editor Apple took the wraps off its third-generation Apple TV 4K streaming device, which promises faster performance, HDR10+ support and more — while dropping the starting price to $129 compared with $179 for the prior-generation model.

The new Apple TV 4K is available in two configurations: Apple TV 4K (Wi-Fi), which offers 64 gigabytes of storage, for $129; and Apple TV 4K (Wi-Fi + Ethernet), which offers support for Gigabit Ethernet and 128 GB of storage, priced at $149.

The products will ship beginning Friday, Nov. 4, and are available for pre-order. The next generation of Apple TV 4K features the A15 Bionic chipset, offering CPU performance up to 50% faster than the second-generation of Apple’s 4K streaming boxes, and graphics processing unit performance up to 30% percent for “even smoother gameplay,” the tech giant said.

It also adopts USB-C port for charging — dropping the previous generations’ use of the proprietary Lightning connector. Apple TV 4K now supports HDR10+, in addition to Dolby Vision, “producing the eye-popping details and vibrant colors intended by content creators,” according to the company.

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