Apple TV+’s ‘La Maison’ Finally Gives Fashion the Dramatic Showcase It Deserves: TV Review
variety.comAlison Herman TV Critic As a setting for a TV show, fashion is a little like the restaurant industry: a rich, untapped source of detail and conflict, hindered by the logistical complexity of bringing its insular world to the screen.
And just as “The Bear” was preceded by a legion of competitive reality shows, plus a misbegotten adaptation of Anthony Bourdain’s “Kitchen Confidential” starring a young Bradley Cooper, the French drama “La Maison” is the latest of many attempts to make couture into compelling drama. “Project Runway” remains an unscripted institution, but recent scripted efforts have ranged from dutifully reverential (“Becoming Karl Lagerfeld”) to confoundingly inept (“The New Look,” which also aired on Apple TV+).
Unlike these earlier series, which fictionalized the lives of icons like Yves Saint Laurent and Coco Chanel, “La Maison” gives itself the freedom to take liberties.
Perhaps relatedly, it’s by far the strongest of the recent efforts to graft fashion onto entertainment. Created and showrun by José Caltagirone and Valentine Milville and executive produced by Alex Berger (“The Bureau”), “La Maison” is frothier than its inevitable comparison to “Succession” will imply, and hardly avoids the inherent issues with communicating creative genius and massive investments on a limited budget.
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