Apple Services Chief Eddy Cue Hails Major League Soccer Streaming Deal As “Huge Global Opportunity” For Tech Giant
deadline.comEddy Cue, who leads Apple’s services business and has spearheaded the company’s push into subscription streaming and live sports, called a recently minted deal with Major League Soccer “a huge global opportunity” for the tech giant.
The remarks came during a rare speaking engagement for Cue at the Paley Center for Media in New York this afternoon, as he and MLS Commissioner Don Garber discussed the 10-year partnership.
Announced last June, the agreement takes effect next summer and is reportedly worth $2.5 billion. In a milestone for the sports media business, the pact will see every MLS game delivered via a new subscription streaming outlet co-run by Apple and the league, though linear broadcasters could still take simulcast rights.
The two execs described the agreement as having an equal amount of skin in the game. Encompassing areas like production and sponsorship relations, he said, it goes beyond a traditional sports rights deal. “The only way I win is if he wins,” Cue said. “The only way he wins is if I win.
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