Here’s Apple CEO Tim Cook’s favorite line from the first two seasons of Ted Lasso: “There’s two buttons I never like hitting.
That’s panic and, snooze.” (Says Jason Sudeikis’ Coach Lasso when asked about his team’s losing streak).“I love that. I love that,” Cook told The New York Times DealBook Online Summit. “He has so many great lines.” The Apple TV+ Emmy-sweeping comedy series “has resonated with so many people around the world, and sort of come out at exactly the right time, during the pandemic, and has been a moment of positivity that all of us want and all of us need, frankly,” he said.
Even with Apple TV+ big bets and clear financial commitment from its deep-pocketed parent, Ted Lasso, which won 11 Emmy Awards, is the first show to
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